We tend to attract people like us, and those people like to have lots of fun. They laugh, they entertain, and they enjoy each other’s company. When we think of how people in our industry typically behave, we like to say “we sure ain’t your granddaddy’s insurance company!”
How many insurance companies do you know that regularly make mini-movies featuring their own agents as actors, or rock the house at the openings of their national events? How many insurance agency managers do you know that would open up their own home to entertain hundreds of guests, just because it will inspire and foster a sense of community?
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